by David Sparks

 

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3:12PM

Back to Work: Nouns and Verbs

Several years ago, my young daughter asked me what exactly a lawyer does. After some thinking, I explained that I help people with really big problems. Ever since then, that has become my “go to” job description. Every time I get around any serious networking types and tell them that’s what I do, they look at me like I’m a weirdo. Then they patiently tell me how I’m not using enough terms like “results oriented”, “paradigm shifting”, and “excellence”. Nevertheless, at the end of the day, what I really do is help people solve big problems. After years of taking abuse for this rebellious elevator pitch, this week’s Back to Work gave me some much-needed validation.